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Principles of 市场营销 文科 & 业务 Program Summer 2024 June/July Combo 3 Course - - - - - -巴塞罗那

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Principles of 市场营销

Principles of 市场营销 Course Overview

概述

CEA CAPA Partner 机构: CEA CAPA 巴塞罗那 Center
地点: 巴塞罗那, 西班牙
Primary Subject Area: 市场营销
Instruction in: 英语
课程代码: MKT300BCN
Transcript Source: University of New Haven
Course Details: 300级
Recommended Semester Credits: 3
联系时间: 45
先决条件: 没有一个

描述

This course will begin by providing an overview of the marketing process, with a focus on developing successful marketing strategies in different environments. Students will then shift to understanding buyers and markets, emphasizing the study of consumer behavior. This will allow students to discuss how to target differ-ent marketing opportunities, by exploring segmentation, targeting and positioning. 最后, this course will also explore satisfying these market opportunities, by looking into the fields of product development, 广告, and public relations.

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